WHO AFRICA AMR CAMPAIGN
Illustration and Graphic Design for a Health Campaign. In collaboration with Shape History for the World Health Organization (WHO).
Hero Illustration Sketches and Bacteria Illustration Process.
Illustrated spot illustrations and icons.
THE CHALLENGE
Antimicrobial resistance (AMR) is one of the top 10 global public health threats. It’s a problem driven by the misuse or overuse of medicines like antibiotics which makes even simple infections harder to treat. It’s a complex topic and its countries with weaker health care systems that suffer the most.
Hero Illustration
Hero posters and logo variations.
THE SOLUTION
An informative, engaging and playful educational campaign across the continent commissioned by the World Health Organisation to educate young people, health workers, and policy makers, and help stop the further emergence and spread of the issue. I worked along the agency Shape History on bespoke illustrations for compelling social media content, an immersive website, downloadable resources (posters and factsheets) and all assets translated in English, French and Portuguese.
THE RESULT
An impactful campaign that drive changed with content seen over 100 million times + 600,000 engagements
Fact sheets