gervuoge
Branding and Illustration for Gervuoge, a private kindergarten based in Lithuania.
Initial sketches.
THE CHALLENGE
Gervuoge’s mission is to reshape early childhood education across Eastern Europe, and its identity no longer captured the spirit or ambitions of the company. The brand needed a visual system that was modern, versatile, and engaging, one that could work seamlessly across all applications while staying true to its cultural roots.
Iterations of the character. From pushing the boundaries to returning to the roots.
THE SOLUTION
Drawing inspiration from the meaning of the name Gervuoge (“blackberry” in Lithuanian), the minimalist yet modern and adaptable character was developed as an evolved version of their original fairy. Some alternatives were explored along the way; however, keeping the fairy was important for the company, as it is linked to the strong Lithuanian relationship with nature, its culture, and pre-Christian mythology.
A wordmark unique to the brand.
Final logo.
Adaptable & versatile.
Supporting assets.
Character development based on the mascot by animator Tatiana Eikosidyou.
THE RESULT
The new character became the cornerstone of the new identity, complemented by a custom-adjusted typeface that expressed the brand’s core values. The identity was supported by a suite of graphic elements, along with comprehensive brand guidelines, social media templates, and printed collateral.
Before & after.
