gervuoge
Branding and Illustration for Gervuoge, an early childcare and private kindergarten based in Vilnius, Lithuania.
Gervuoge is an childcare and private kindergarten based in Vilnius, Lithuania. They were in need of a refreshed brand identity that aligned with their mission to reshape the approach to early childhood education across Eastern Europe.
The brand name, Gervuogė—meaning blackberry in Lithuanian—inspired the development of a minimalist, modern character: an evolved version of their previous mascot, that works seamlessly across print and digital media. A custom-adjusted typeface was introduced to reflect the brand’s core values, supported by a set of illustrations and graphic elements designed for clear and consistent communication.
Deliverables included comprehensive brand guidelines, social media templates, and printed collateral.
This project was developed in collaboration with the marketing team, graphic and UX designers, and animators at Media Zoo.
