FLORIDA SOY CANDLES

Graphic Design and Illustration work for Florida, a fragrance and homeware independent business based in Spain.  

Florida (‘flowery, covered with flowers’ in Spanish) purpose is to fill people’s houses with the perfume of flowers and in this way, bring beauty and a peaceful sensation to every home. Launching at the end of 2021, Florida first product was handcrafted and sustainable soy candles, created in small batches with natural ingredients.

The colour palette is inspired by dry flowers used in the products. The choosen typeface is 70’s influenced, it’s expressive, human and evokes a sense of tranquility.

The design deliverables included a logo, labels, care cards, business cards and patterns.