Florida, an independent soy candle business based in Spain, needed an identity that reflected its core values: natural, sustainable, and rooted in the beauty of flowers. The visuals had to work seamlessly across packaging and promotional materials, including social media, and be elegant while capturing both the artisanal character of the products and the tranquil atmosphere they aim to generate.

The visual identity created balances the origin of the brand with serenity. The soft serif typeface gives the brand a warm, nostalgic and humanistic touch and evokes calmness and comfort. A bright colour palette based on the dried flowers used in the candles, reinforces the organic and sustainable ethos while creating a feeling of joy and optimism. Alongside the logo, a series of supporting assets assets including social media guidelines were designed to ensure a consistent yet flexible brand presence across all channels.

The new identity conveys the brand’s values while appealing to customers who seek peace in their everyday surroundings.