FLORIDA SOY CANDLES

Graphic Design and Illustration work for Florida, a fragrance and homeware independent business based in Spain.  

THE CHALLENGE

Florida, an independent fragrance and homeware business based in Spain, was preparing to launch its first line of handcrafted soy candles. The brand needed a visual identity that reflected its core values: natural, sustainable, and rooted in the beauty of flowers. The identity had to work seamlessly across packaging, stationery, and promotional materials while capturing both the artisanal character of the products and the tranquil atmosphere they aim to bring into people’s homes.

THE SOLUTION

I developed a visual identity system that balances expressiveness with serenity. The logo draws inspiration from 1970s design, giving the brand a warm, human touch that evokes calmness and nostalgia. A soft, nature-inspired colour palette, based on the dried flowers used in the candles, reinforces the organic and sustainable ethos. Alongside the logo, I designed labels, care cards, business cards, and patterns that ensure a consistent yet flexible brand presence across all touchpoints. The result is an identity that communicates Florida’s artisanal values while appealing to customers seeking beauty and peace in their everyday surroundings.