Property developer EcoWorld needed three maps to serve as local guides and attract potential buyers: a local guide, a wider London overview map and a masterplan.

The source material consisted of complex, architectural documents that needed to be simplified into clear, playful visuals.

In order to optimise the use of time, I developed, refined and vectorised my handwritten typeface. Each category of information (attractions, high streets, underground stations, etc) was assigned its own style anchored with visual hierarchy in mind. This worked as a starting point and allowed an easy and consistent creation of assets. 
The visual system was supported by a minimal and cohesive palette, using red and blue as accent colours, as well as line icons that balance the overall composition of each map.

Three unique and scalable maps with bespoke landmark illustrations representing the area’s character, from markets and cafés to parks and museums.