CHELA

Graphic Design work and Illustration for Chela, an artisanal Argentinean empanadas start-up founded in California, USA.

The brand was built inspired by 1940s two-color Argentinean magazines and grandma recipes with Spanish heritage. The logo uses a script font that evokes vintage advertising layout. The main colors are navy blue and pale pink and are followed by a checked pattern, wood and tea-towel texture that bring to mind the familiar and homemade aspect of the brand.

Deliverables included logo, icon illustration, art direction and basic stationery design.