ATELIER 11

Art Direction for award-winning UK indie studio (formerly HaZimation)

Following a shift in leadership, Atelier 11 required a full rebrand to reflect its evolution into a studio with greater scale, ambition, and creative clarity. The new identity needed to support their new approach, spanning feature films, television, and video games, while remaining bold, distinctive, and adaptable.

Drawing inspiration from Andy Warhol’s Factory as a hub where art, media, and culture collided, I worked closely with CEO Paula Crickard and her team to shape a visual language rooted in experimentation and collaboration.

At the core of the identity is a biomorphic motif built from a flexible grid—symbolising the studio’s three core disciplines and what is possible in between them. The custom wordmark, based on a geometric typeface, was refined to reflect the brand’s spirit while maintaining visual balance alongside the other brand elements.

The colour palette, created by layering colours from Warhol’s work, brings energy into every application. Through vibrant, playful layouts, the brand system is designed to let Atelier 11’s creative output shine while remaining consistent and instantly recognisable across platforms.

Created in collaboration with Chloe Tang, graphic design at Media Zoo.