ATELIER 11
Art Direction and Design for award-winning film studio based.
Core inspiration.
THE CHALLENGE
Following a shift in leadership, Atelier 11, an indie film, animation and gaming studio based in Belfast, Northern Ireland, required a rebrand to reflect its evolution into a business with greater ambition and creative clarity. The new identity needed to support their approach and vision, while remaining bold, cohesive, and adaptable.
Biomorphic motif.
Customised wordmark in line with the concept.
Future-proofed and accessible typeface.
Colour palette built from experimentation.
THE SOLUTION
Working closely with the CEO and her team, we built a visual language on experimentation and collaboration. Drawing inspiration from Andy Warhol’s Factory as a hub where art, media, and culture intersect, the new brand is full of personality. At the core of it is a biomorphic motif built from a flexible grid, symbolising the studio’s three core services and what is possible in between them. The wordmark was refined to reflect the brand’s spirit while maintaining visual balance alongside the other elements. The colour palette, created by layering colours from Warhol’s work, brings energy into every application.
Logo variations.
THE RESULT
A brand system that is flexible and adaptable, it lets their creative work shine while remaining consistent and recognisable.
